A research report by
Entertain me. Inform me. Inspire me. Feed me.
How to satisfy Southeast Asia with your content.
New research across Southeast Asia offers brands a “content playbook”, with deep insights into what consumers in the region prefer, consume, share and believe with respect to online content.
Insights from 1,648 voices across 6 Southeast Asian countries.
Consumers across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines are open to, interested in and motivated by brand content. And they are looking for more — especially content that entertains and informs them. But one of their key concerns is fake news. Download the full report to find out more about the findings from the research.
A taste of some of our findings...
Entertain me. Inform me. Inspire me. Feed me: How to satisfy Southeast Asia with your content.